EXPLORING CONSUMER BEHAVIOR AND BRAND MANAGEMENT IN THE AUTOMOTIVE SECTOR: INSIGHTS FROM A DIGITAL AND TERRITORIAL PERSPECTIVE

Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective

Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success.In this way, car brands are no exception, and despite facing numerous challenges associated with the energy transition, they have to reinvent themselves, retaining a focus on offering

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Citronellal Acetylation Using Ni-Co Metal Impregnated Hierarchical Zeolite Catalysis and Its Potential as an Antibacterial, Antifungal and Antioxidants

An essential oil from fragrant lemongrass plants (Cymbopogon nardus L) or citronella has many health benefits.The main components contained in citronella essential oil are citronellol, geraniol and citronellal.Isopulegyl acetate is one byproduct of citronellal acetylation.The objective of this research was to determine the catalytic activity of Ni-

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Pulsed polarized vortex beam enabled by metafiber lasers

Abstract Pulsed polarized vortex beams, a special form of structured light, are generated by tailoring the light beam spatiotemporally and witness the growing application demands in nonlinear optics such powell and mahoney bloody mary mix as ultrafast laser processing and surface plasma excitation.However, existing techniques for generating polariz

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